In 2010, an American worldwide clothing and accessories retailer GAP introduced its new logo to mark a transition from “classic, American design to modern, sexy, cool.” The company has always been known for its previous logo because of the elegant and elongated letters of its font in the logo. But in the new logo, its font switched to lowercase black letters with a blue box placed at the top of the letter. But the logo failed miserably. They have to switch back to their original one.
Sometimes after starting a new business, you end up neglecting few things which are worth the money. One of them is having a professional logo design for your company.
You must have heard many times from business owners telling that “I don’t need to hire any logo designer to make a logo for my company. I can do it by myself. There are many online free logo creator websites that can easily do it for me, so why to invest a huge sum of money for it.”
This is a normal scenario while staring a new company. Hiring a good logo designer will cost you a lot. There are many more expenses that need to be taken care of. This is why you neglect the things that can save some money during that phase.
But they don’t realize the importance of having a good logo design. They don’t know what a logo can make difference to their company. How logo alone plays an important role in growth and development of your company. This is just a onetime investment and by doing that you can make a great difference to your company.
In this article, I will discuss all the important reasons for why you should invest in a professional logo designer. After reading it, you will get to know why this is a good investment.
Top reasons why you should invest in a good logo design
First Impression or Front Face of your Business –
Logo is the first impression of your business. It appears almost everywhere like your website, business card, products etc. It alone represents your business and is almost a business card of your company. Think of a logo design which is not professional and attractive. It will leave a bad impression of your company on customers. As told ‘first impression is the last impression’, client will get an impression of your business that can last for a very long time or for that matter, forever.
Logo can win over customers –
Your logo is your identity. It plays its role even before you present anything about your business before any customer. They may judge and decide quality of your products or services on basis of it.
Professionally designed logo helps you to communicate with your customers.
Think of a situation when you are going to any business meeting. One of the members came in their casuals. You will definitely get a negative feeling about him just by looking at him.
This is how your customers will think about your company that you are not serious enough about your business. So how will you deliver good services to them?
Client judges you by your cover –
We are often told that “Don’t judge a book by its cover”. But if you are new in any business, how will you make customers trust you. There are many old more reputable competitors in the market. Why will people trust you and give you chance? They even don’t know you.
Here how you represent your products services and everything related to your business towards customers will help you in starting. The logo will play one of the important parts in them.
Professional Logos Shape Your Brand and can be used for all marketing efforts –
This is obvious that your logo will be used for every material related to your business like banners, advertisement, business cards, websites, apps etc. If your logo sucks then your every marketing stuff sucks. You can imagine doing marketing of your business with stuff like that doesn’t even attract customers.
Shows your commitment towards your business –
The professional logo even shows that how serious you are toward your business. Your customers will get a good image of your brand that your brand is serious enough even towards the small sections of the company.
Strengthens Brand loyalty –
In today’s competitive market everyone knows how important is the brand loyalty when you want to grow your business. Every day new companies are coming up with new ideas to get as many eyes on their products. Brand loyalty is what keeps any business alive.
Here also logo will play its importance. A professional logo will generate trust with your customers. Once you have a strong and established brand you don’t have to worry much about it.
Uniqueness of logo helps you to stand out of the crowd–
If you have used any online free logo making websites for making a logo for your company. They generally have free icons and text editor. You will combine those and make a logo for you.
Just imagine a client you approached possesses the same design for the logo your company has. Awkward situation, right?
You have used an icon which is also used by someone else for their logo. Your logo is now not the unique one. It will not help you to stand out from the crowd in the market. Distinctive logo conveys the key values of your company and helps your business stand out
It is very important to differentiate your business from any other competitors operating in the same field. The logo will play an important role in it. Your customers will recognize you by the uniqueness of your logo and may also judge your products according to it.
Professional Logo Has a Longer Lifetime –
If your logo is professional and unique they will last forever. You don’t have to worry about that some other companies will also have a logo similar to yours. Changing logo frequently will affect your brand and may incur huge financial expenses. If the logo changes everything related to it will need to be changed. This will definitely increase the budget.
Consumers have an emotional connection with brands they purchase and can feel betrayed if suddenly they cannot identify your products.
A popular example of this is –
Tropicana’s Packaging Redesign Failure. Tropicana is a very famous brand that sells fruit juice worldwide. They lost their recognition just by redesigning their packaging. With their new design, loyal customers were not able to identify their product and other consumers just mistook it for a cheap, off-brand. The lifespan of that design remains for nearly two months. After that company again switched back to its previous design.
As I told earlier your customers will recognize you by the uniqueness of your logo. Your brand will get recognized for the effort you are putting for your brand.
It is also a scientific concept that we recognize and remember any image more than text. So it is very important to make sure that your logo always appears before customer’s eye. They may forget your brand name. But they always remember good designed logo.
If you aren’t proud of your logo, so it’s time to redesign it. Don’t forget to hire any professional logo designer for it. You will not regret it later.
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