Hey, what’s up spiders. Finally, we reached on day 12 of 60 Days Blogging Challenge.
We can’t achieve our 60 days goals without getting a lot of traffic. For it, our blog needs to be promoted socially on every single social networking platforms. While talking about any social networking site, Don’t ignore Facebook with 900+ million active users. Today I will be giving you the guidelines for promoting your blog on this well known social networking platform. It is one of the easiest ways to promote your website for free or for minimum cost.
Blogging doesn’t mean that you can write a lot of posts and get paid on that. You are not just writing for yourself. You have to reach a lot of people to make your blog recognizable. This should be our main motto to increase traffic on our blog.
Facebook is the best way to reach a large group of people and promote your blog. You can create a page of your blog and use it to post your latest articles there.
Now the important question is How will you target the right people for your blog. As it is not just important to target people, it is important to target right people so that they get back to your blog again.
This is the problem that we face for our blog weboftwo also. It is not necessary that if you are sharing your post then everyone on your friend list will be interested in that. You will notice that any one of them will just like and ignore it. So it is very important to choose our group of people to whom we have to target for our blog.
For example – If your blog is related to food, then target people who are food lovers.
So take this advantage of Facebook and grow your business.
How to start
There are three tools on Facebook to get started i.e. Page, Groups, and ads.
Facebook Page – It enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. It is similar to your profile. Anyone can connect it by liking or following the page and then get the latest updates of the page.
Facebook Group – They are not the official profile for any public figure or entity. They are a group of like-minded peoples to communicate, share and discuss any particular topics. You can consider it as a discussion forum. Anyone belonging to the group can post on the page. At the time of creation of a group, we can decide whether to make the page public or require administrator approval for members to join or keep it private and by invitation only.
On Day 6 of our 60 Days Blogging Challenge we all have already made a page of our blog on facebook. Now go ahead and market this page in order to get social.
How to use facebook page to market you blog ?
Follow these guidelines for marketing on facebook using your page.
- Profile Picture and Cover Image –
Use a profile picture that symbolizes your blog. The best decision is to use your logo. Images are the most recognizable than text. Try to use good images that alone can speak for you to attract the attention of people.You can even use your own picture as a profile pic as same as we have done for our page on Facebook. This is going to win the trust of your people. They will feel some seriousness about your page. This works in the same situation when we judge someone account on facebook having their own profile as a genuine one.Again for the cover photo try to use an engaging image having some description about your page like you can have your contact information or other kinds of stuff that can seek the attention of people.
- About section of your Page –
Fill the details in the about section which is placed right below your profile picture. This should be every descriptive since it is going to tell people about your page. They get to know what is your page is about through this.Try to write something that will win the trust of people. Don’t be formal, you can be informal since you are trying to win over people through these lines.
- Post descriptive articles
This is the most important point that you have to follow since your page will increase traffic by the contents after these basic things.There are tons of different factors that go into Ranking well but the biggest is High-Quality Contents.It’s very important that you should provide a short and informative description of your article while posting on Facebook. Your user needs to know about the content of your article before clicking it. You have to put a short and attention seeking description so that people will get lured to click it.Try to put a summary of your contents in the description or you can use a short story describing the importance of your article. Always use a good featured image for your post as Facebook is going to use the same for displaying your post.Spider Tips:
Always include motivational quotes in your description of your article. Motivational quotes are one of the most engaging contents online.
- Post your articles frequently as well as at the right time
Try to post articles very frequently so that you can engage your followers, as well as their feeds, will be flooded with your contents. If you don’t post for a long time your followers will forget that you even exist. This will create an impression that you are not serious enough about your business or blog.Posting frequently will help you to increase your reach to people. Your posts will be shown a maximum number of time on the top of their feed which will increase the chance of reaching them.You can even schedule your posts on Facebook. The Facebook has a built-in feature for that. For it, click the arrow next to the ‘Publish’ button and click ‘Schedule.’
You can even use external publishing tools like Social inbox.Posting your articles at the right time is very crucial. Check the performance of your page in the Facebook Insight (placed at the top of your cover image) and analyze the popular time when your posts reach the maximum number of times to the users. This will help you to get the right time when you should post on the facebook.Spider Tips: Every four out of the five posts that you shared on facebook should not contain any promotional links.
- Use Facebook Stories feature –
Facebook just launched a new feature- Stories. They are displayed on the home page of facebook so they are more probably to be seen by people.You can post your images when you are creating content, or of any activity related to you or your blog. You need to understand that you are the brand ambassador of your blog so people are keen to know and watch what are you doing as well.
- Pin important or most engaging posts of your page to the top –
After posting new contents, older contents get down on the page. Analyse a post and pin it to the top that is most engaging and that you think may seek more attention from people.This will help new people on your page to notice it at first. It will also increase the chance of converting a new user to a follower of your page.You can do this by clicking “…” this symbol at the top right side of your post. You will get an option “Pin to top of Page”.
- Interact with followers of your page –
Your followers will help you to get more followers using this technique. Try to interact with your followers and members of your page. They will share your article and this will help you to reach more people.Ask them questions or post an image and ask them to tag their friends and families.
- Follow pages and join groups that will help you to share your posts on their page –
Search and follow pages as well as groups that allow you to post your articles link on their page. This will help you to reach more people.Note: Abide by the rules and regulations of the group.Don’t spam your article more often at a time on many pages to prevent yourself from getting banned.
These are someone of the guidelines that you can follow to boost your page. Apart from this, the most important point that you should keep in mind is to provide real value contents to the people.
Remember Content is the King.
So this was all for today. We will come back tomorrow laying down more contents for making your blog better.
Stay Motivated and Keep Webbing
Read about: Day 13 of 60 Days Blogging Challenge: It’s Revision Time.
Read about: Day 11 of 60 Days Blogging Challenge: SEO Tweaks – Tips & Tricks.