Do you ever wondered why some of the websites are shown on top while searching of any topic on Google and why not yours. This is only because these websites follows some set of rules to optimize their website known as SEO. SEO (Search Engine Optimization) is the process of improving ranking of your website to appear top of the search list while searching on any search engine. It is now one of the most important factor leading to success of any business website. There are many ways how you can improve your SEO ranking. One of the ways which is easy to achieve and also very crucial is to have a responsive web design. In this article I will discuss about SEO Benefits Of Responsive Web Design.
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Here are the Top SEO benefits of Responsive Web Design –
1. Increases your Website Usability
No doubt responsive website looks better than static website in every device. Today everyone has smart phones so due to growing mobile users, your website is more likely to be opened in mobiles or tablet. If your website is user friendly and responsive it will attract more users. As a result it is more likely that users will come back to your website and hence increase conversion rate.
Google treats ‘time on page’ as an indicator to analyze website performance.
Dwell Time
It is the time lapse between a user clicks on any website displayed in search result and the time when they come back again to the search result page by clicking back button.
Why Dwell time is considered as an important factor in SEO? It matters because logically users will spend more time on your website only if they are impressed by contents of your website.
So if the website is easier to read for the visitors, it will definitely increase the chance of getting good dwell time and time on page thus improving SEO ranking.
2. Site speed –
Speed of website is another important ranking factor. Websites those are responsive in nature loads faster than non responsive websites. Users love and happy to visit faster websites rather than slower one.
Google uses website speed in search ranking. One of the signals included in their search ranking algorithm is site speed.
There are many free online website speed test tools available like –
- KeyCDN – It is a lightweight and fast tool used for measuring performance of your site. It also includes a waterfall breakdown as well as your site preview.
- Page Speed – It is an open source Firefox add-on provided by Google which measures the performance of web pages and also gives suggestions for improving it. It ranks your site speed on a scale of 1 to 100.
Think with Google is also a new tool made by Google for testing your mobile speed.
- WebPagetest – This tool shows the waterfall view of your page.
- Pingdom speed test – It is one of the popular and best known website speed testing tool available.
- YSlow – It is a free tool provided by Yahoo.
There are many other tools available .So I suggest you to improve your site speed just not for good SEO ranking as well as for better User Experience.
3. Improve Mobile search ranking –
Surfing the web using mobile becomes so common these days so it is more likely that your website will be opened in smart phone and mobiles. Responsive web design makes a website look great in mobile view, thus attracting more mobile users towards your site. This will increase traffic and rank your website better in mobile search ranking.
4. Decreased Bounce rate –
First let me tell you what this term bounce rate is and what role it plays in ranking of your website.
Bounce rate is a factor that decides what action is taken by any user when they visit your website. Whether they are going to some other page or just leaving or bouncing back from your website. It is determined by just the time any user is spending on our website.
Higher the bounce rate, lower will be performance of your website.
By higher bounce rate Google interprets that either the users didn’t find your contents relevant or may be experiencing difficulty to read or understand the contents due to bad User Interface. When your site is not responsive, contents are not displayed in clean and readable form.
Responsive design helps you to get rid of clumsy, cluttered and distracted environment of your website for users and hence helps you to improve your SEO ranking of website.
5. Stronger building of link –
Earlier people used to create different pages for using on different devices which lead to multiple URLs containing the same website contents.
But when you choose to implement responsive web design on your website, a single URL is created for every device. This will make easy to integrate your link anywhere easily, without thinking about different links of different devices.
Google uses page rank algorithm for ranking your website. Page rank algorithm not only looks for contents of your website but also how many pages are linked to your page.
Link building is also an important skill in search engine optimization.
6. Less duplicate content –
When your website is not responsive, you will definitely make another website for mobile version. So there will be two different URLs for same contents.
If we do not clarify Google that which content is more necessary while displaying search results then it will be hard for Google to find which page of duplicate content to display in search result. This will result into lower search result ranking.
When your website is responsive the chances of duplicate contents will be less and Google will easily search for right contents.
Single website for every device also helps you to get rid of difficulty to improve SEO of every single one individually.
7. Social sharing becomes easy –
When you will have same page URL for any device then it will become easy to share on social media. You will just have to share one URL for any page everywhere. It will increase more traffic and gives you better recognition of your website on social media.
For example if any user shares some content of your website which is optimized only for mobile phone on Facebook and if someone reads it on laptop, he/she will view the distorted version of the page.
Social media plays an important role in increasing traffic of your website thus improving search result ranking.
One more thing that users will get in responsive design is properly designed share buttons. It will help users to find share buttons easily on your website.
8. Improves conversion rate –
The goal of improving your SEO is not just for getting traffic towards your website, but also for increasing conversion rate of your website.
Conversion rate is a term used for potential visitors performing any desired action on your site. Actions may be such as filling a form, buying a product etc depending on your website services. Larger conversion rate of a website means more successful your website is.
Responsive design will drastically improve your conversion rate, since your website will be user friendly on all the devices.
9. Recommended by Google
Google is world’s most popular search engine so it is like a Boss in the world of search engines. So naturally, we need to follow the guidelines recommended by Google. Google treats Responsive web design as an important factor to determine ranking of the website. Google loves responsive web design.
Now you have realized that responsive web design plays an important role in growing and increasing your business online. There are many other advantages of it –
Read here: Advantages of choosing Responsive web design
Unresponsive website leaves an unsatisfactory impression on your Business. So don’t wait and opt for it today to make your website at par with Industry standards.
You can test responsiveness of your website by using available free responsive testing tools like –
Hope so I provided useful insights about SEO Benefits of Responsive Web Design. So keep updated with us and subscribe and follow for getting more such kind of posts in future. Hope your journey in Web Development be fruitful for you.
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